11:00 -12:00

Opening Ceremony with the participation of:
Czesław Siekierski, Minister of Agriculture and Rural Development
Anita Sowińska, Undersecretary of State at the Ministry of Climate and Environment
Andrzej Gantner, Vice-President, General Director of the Polish Federation of Food Producers, Employers' Association
Agnieszka Szpaderska, Exhibition Director

12:00 – 13:00

PFPŻ

Moderators of the debates: Jakub Paszyński – Journalist, Editors of EcoEkonomia

Participants in the debate:
Andrzej Gantner – General Director of the Polish Federation of Food Producers Employers' Association
Bartłomiej Morzycki – Director General of the Association of Brewing Industry Employers in Poland – Browary Polski
Maciej Ptaszyński – President of the Polish Chamber of Commerce
Barbara Groele – Secretary General of the National Union of Juice Producers Association
Anita Sowińska - Undersecretary of State at the Ministry of Climate and Environment
Marcin Hydzik - President of the management board of the Association of Polish Milk Processors
In today's world, where the protection of the environment and natural resources is becoming more and more important, the introduction of a deposit system for beverage packaging is a very important and necessary step towards a circular economy and the implementation of Extended Producer Responsibility, without which it is difficult to talk about further sustainable development of the beverage industry. Are we ready for this change? What challenges lie ahead? And what can we do to reduce the risks associated with implementing a system covering 16 billion packages for all participants in the chain from production to consumer? We will look for answers to these questions during a debate organized by PFPŻ ZP on April 16 at 12:00 during the World Food fair entitled "Green Deal in practice, or how to implement a deposit system on beverage packaging in Poland" with the participation of Mrs. Anita Sowińska, Undersecretary of State at the Ministry of Climate and Environment!

13:00 - 13:30

Michał Snopkiewicz, projekt Probase360, FoodFakty

13:30 – 14:30

KRSiO

Moderators of the debates: dr Joanna Uchańska Member of the Management Board of the National Court Register, Partner of the Chałas i Wspólnicy Law Firm

Participants in the debate:
prof. Katarzyna Stoś – Narodowy Instytut Zdrowia Publicznego PZH – Państwowy Instytut Badawczy
dr n. med. Przemysław Rzodkiewicz – Chief Inspector of Commercial Quality of Agricultural and Food Products
mec. dr Andrzej Balicki – DLA Piper Giziński Kycia sp. k
dyr. Magdalena Kaczmarek – District Sanitary and Epidemiological Station in Ostrów Mazowiecka
dr Agnieszka Piekara – University of Economics in Wrocław

14:30-14:50

Superfoods" is a term that characterizes unprocessed, naturally sourced food. This is food rich in nutrients or biologically active ingredients that have a beneficial effect on the human body. Currently, in the era of the "conscious society," there is a growing interest among consumers in organic products of natural origin, including those derived from bees. Bee products have been of interest to humans since ancient times. The health-promoting properties they possess make them suitable for use in the prevention of many ailments. However, for honey and other bee products to exhibit effective preventive action, they must be of high quality, which ensures their biological activity. Therefore, it is worth taking a closer look at honey and other bee products, which are worth incorporating into our daily diet. They make an excellent addition to our daily diet with healthy and easily digestible products. I invite you to a lecture on April 16, HALL 1 at 14:30.

15:00 – 16:00

KRSiO, EHPM

Moderators of the debates: dr Joanna Uchańska Członkini Zarządu KRSiO, Partnerka Kancelarii Prawnej Chałas i Wspólnicy

Participants in the debate:
Bartosz Demianiuk – KRSiO Livia Menichetti – EHPM (on-line)
Magdalini Selanikli – SESDI from Greece
Prof. Andreas Meisterernst – Germany
Harald Dittmar - Managing Director of the German association BDIH (Federal Association of Industrial and Trading Companies for Pharmaceuticals, Health Products, Food Supplements and Cosmetics)

11:00 – 12:00

24/7 Communication

Moderator of the debate:Milena Zacharzewska, Account Director, Food and Consumer Good, 24/7Communication

Participants in the debate:
Małgorzata Bojańczyk, Director, Association for Sustainable Agriculture & Food in Poland
Dr Agata Kruszec, Sustainability Lead McDonald’s Polska
Paulina Kaczmarek, Head of Sustainability at DANONE Group of Companies
Anita Bednarek, Sustainability and Strategy Development Manager, Goodvalley Polska Marcin Klentak, Management Board Representative for Sustainable Development, Skłodowski

The economic crisis shapes consumer choices, making price the most important purchasing criterion. Is there still room for trust and sustainable development in this environment? Do consumers still pay attention to how a company affects its surroundings - the environment, employees, local communities? What is a sustainable food business in this uncertain world full of unexpected twists and turns?

12:00-12:20

NewCold

12:30 – 13:00

Before sending an offer to a retail chain, each manufacturer would like to know the terms of such cooperation. For example, how large orders can be or how many goods to have in stock to ensure continuity of supplies. During my speech, we will go even further and discuss three provisions of cooperation agreements concluded between the retailer and the manufacturer. You've probably heard about the term "net price", the right of return or a long payment period. During my lecture, we will translate these phrases from Polish into ours.

13:00-13:30

Based on my own experience, I will tell you who a retail chain buyer is, how and by whom he is billed, how to talk to him and what are the 5 most common mistakes that suppliers make when talking to a retail chain buyer.

13:30-14:00

14:30-15:00

E-commerce of food products is the smallest Polish e-commerce (just over 1% of food products are sold online), at the same time it is a segment with one of the greatest growth potential. But does it make sense to open your own online store for a food brand? Is it better to limit yourself to selling through marketplaces such as Allegro? How long does it take to achieve a million zlotys in turnover? How much will you need to invest to make this happen and what will be the main success factors? You will learn the answers to these questions during Ewa Wysocka's lecture.

15:00-15:30

During Łukasz Wołek's presentation entitled: Applications of automation and artificial intelligence in marketing in the food industry, the participant will have the opportunity to learn about inspiring case studies, the latest trends in AI and practical tools that are already determining the future of marketing. This session is the key to understanding how technology can support the development of food businesses using innovative marketing solutions.

15:30-16:00

Do you want to understand the secrets of effective cooperation with influencers and learn how to avoid mistakes in marketing campaigns? From Łukasz you will learn how to select influencers, negotiate terms of cooperation, monitor campaign effectiveness and manage crisis situations. He will share his many years of experience in the field of influencer marketing. And all this with a lot of humor!

10:00-11:00

A session in which we will discuss the current level of development and how to support start-ups dealing with alternative sources of protein, we will also consider the future of the development of this segment and its impact on creating changes in the food system. In a conversation with representatives of start-ups and foodtech insiders, we will try to indicate the direction in which the plant food segment will go.

11:00-11:45

Cell cultured meat, precision fermentation, naming of plant products, and in the background environmental costs, animal welfare issues and a discussion about the future of agriculture and the food system. During this session, we will look for synergy in action, how the approach to it has changed over the years, and we will take into account the issue of including farmers in new food topics.

11:50-12:10

Plant based novelties and trends continue to inspire consumers however, product consumption patterns seem to strongly differ across Europe. Focus for upcoming novelties should be considerate of the specific regional context as catering to West and East European consumers require adapted entry strategies and offer unique opportunities.

12:10-12:30

Marcin Tischner, ProVeg Polska

12:30-12:50

13:00-14:00

Conducted by: Marcin Tischner, ProVeg Polska

Panelists:
Sebastian Tołwiński - Corporate Affairs and Communication Director of UPFIELD for the Central, Eastern and Southern Europe region
Anna Lewicka, Division CEO, Board Member at ADVALUE sp. z o.o.

What is a "sausage" for a Pole? "Communication challenges and the development of the plant industry": How have the expectations and perception of consumers and retail chains towards plant products changed in recent years? How to communicate the benefits of plant products so that they maintain the interest of existing recipients and reach new ones? What should producers pay attention to? plant food from the legislative side (e.g. restrictions on names, greenwashing, green claims)? What else awaits the industry in the coming years?

President of the Management Board of the Association of Polish Milk Processors since 2009. Represents the interests of dairy plants at the national forum and international organizations. It shapes ZPPM's message about its goals and current activities to the media, administration, parliament and other stakeholders. He has experience in building and developing new organizations, also with the participation of foreign capital. He takes an active part in creating a strategy for the dairy sector for the coming years, with particular emphasis on climate challenges and the role of sustainable and regenerative agriculture.

A graduate of the Faculty of Human Nutrition and Consumer Sciences at the Warsaw University of Life Sciences, the Faculty of Technology and Human Nutrition, Biotechnology of the University of Agriculture in Krakow and the NCU University of Business in Nowy Sącz. A long-time member of the Technical Committee of the European Association of Juice Producers (AIJN). Member of the Management Committee of the Fruit and Vegetable Promotion Fund and the Monitoring Committee of the Strategic Plan for the Common Agricultural Policy for 2023-2027. Author or co-author of scientific and popular science articles, speaker at conferences and debates, occasionally a lecturer. It cooperates with many industry research and academic centers, state administration and industry organizations. The areas of interest include, in particular, issues related to legislation, industrial self-control and the quality and nutritional value of fruit and vegetable products, in particular juice products. Involved in the implementation and enforcement of the principles of the Voluntary System for the Control of Juices and Nectars (DSK), a unique industrial self-control system that has been operating within the Association (KUPS) for many years.

Lider projektu Probase360 – ogólnoświatowego monitoringu zafałszowań żywności realizowanego w ramach projektu FoodFakty

From an early age, he has been associated with beekeeping, thanks to his father, who sparked his passion for bees. Initially, he helped with beekeeping tasks, and later on, he managed the family apiary with his father, including a research and implementation apiary and a breeding one. For nearly 25 years, he has been fully and professionally engaged in beekeeping, particularly in the harvesting and processing of bee products and their use in apitherapy. He holds the title of Qualified Beekeeper and Master of Beekeeping. He is a certified internal auditor of the HACCP system in the field of harvesting and processing bee products, with a focus on the processing of raw materials in the pharmaceutical area. He is a lecturer, consultant, and trainer at numerous courses, training sessions, and beekeeping practices. He has participated in and spoken at numerous national and international conferences on beekeeping and apitherapy. He is an author or co-author of publications. He supervised research projects carried out at the Department of Biochemistry, Faculty of Horticulture, University of Agriculture in Krakow, titled: "Evaluation of the antioxidant content in Polish honeys," "Evaluation of the suitability of bee pollen as a component for food and parapharmaceutical production," "Bee pollen – a valuable dietary ingredient and natural medicinal product." He is associated with the Łysoń Bee Farm and the Apikultura Foundation on a daily basis.

Tomasz Szacoń – it's me. They write about me that I am a retail market expert. Apparently it's true, because I've been running the blog you're on for 8 years. I conducted my first transactions with retail chains in 2009 and since then I have been active in this industry. I know what works and what doesn't in this modern sales channel. Understands how to organize the sales process to retail chains, thanks to which your company will become a direct supplier. I can work with salespeople to stay in touch with all associated sales points every week. I create sales strategies for discount stores, drugstores, hypermarkets and electronics stores. And if you don't have a Sales Department yet and you are looking for someone who will present the offer to buyers on behalf of your company and sign contracts with them, it can be me.

CEO and founder of Tears of Joy, a Social Media Influencer Marketing Agency. Previously, he developed the Social Media department at the K2 agency and "learned about start-ups" in the harsh Estonian land. He looks for the perfect combination of strategy, media, communication and sales. He constantly shares his knowledge and experience at industry and business events, including: I ❤ Marketing (twice awarded 1st and 2nd place), Internet Beta, European Economic Congress, Online Marketing Congress, See Bloggers, Polish National Sales Forum, Business Market, IAB How To and other. Since November 2017, it has been organizing a cyclical event for internet creators - Wednesday Blog Day. A fan of swimming on the Baltic waves, pinball machines and LEGO bricks.

Co-founder of SERio, the world's first startup producing plant-based alternatives to lupine cheese. Its mission is to create creative and "green" products. He is also the author of popular science books published in China, Germany, England, Spain and Poland.

At Planeteat, I am responsible for product development, marketing and development activities. I have always been closely related to the topic of tasty food, which is why I decided to study food technology. My professional experience focused on running catering establishments where we focused on authenticity and good quality of products - and this is what we are guided by at Planeat.

Misha is a serial entrepreneur, an economist with a degree in education, a former restaurateur, a father of two, a failed wakeboarder and a would-be philosopher. He left banking 10 years ago to start his own cooking school. After some time, he became interested in plant-based cuisine and its potential to reduce the carbon footprint of the food industry. He is the founder of the foodtech.ac startup accelerator and managing partner of the AC/VC fund.

Strategic Partnerships Manager in the "RoślinnieJemy" campaign, where he is responsible for cooperation with entrepreneurs and strategic consulting in the skillful use of the growing popularity of plant products in the food industry. Co-founder of the Polish Association of Plant Food Producers. Responsible for the concept and program of the Plant-Powered Perspectives conference. Ashoka Fellow, expert in the UN Environment Climate Leadership program. He organized TEDxKraków and cooperated with the Change Pilots strategic agency. Graduate of economics at the University of Economics.

Co-founder and CEO of Proteinrise, a Polish foodtech startup dealing with the search and development of alternative sources of protein and the production of innovative

Strategic Partnerships Manager in the "RoślinnieJemy" campaign, where he is responsible for cooperation with entrepreneurs and strategic consulting in the skillful use of the growing popularity of plant products in the food industry. Co-founder of the Polish Association of Plant Food Producers. Responsible for the concept and program of the Plant-Powered Perspectives conference. Ashoka Fellow, expert in the UN Environment Climate Leadership program. He organized TEDxKraków and cooperated with the Change Pilots strategic agency. Graduate of economics at the University of Economics.

Simona Bernatonyte is a Consultant for Food & Nutrition research at Euromonitor International. She coordinates research projects and monitors key consumer trends and market developments in multiple Central and Eastern European countries. Her global research focus is centered around the Health and Wellness domain, with particular attention to organic and plant-based dairy products. In addition, Simona has a background in B2B market analysis in key global industries and has authored multiple country reports on consumer income and expenditure patterns.

For over 10 years I have been searching for, promoting and implementing effective ways to create a more sustainable future, especially in the food sector. At ProVeg, I deal with issues related to sustainable consumption, alternative sources of protein and the future of the food sector by coordinating cooperation with external entities.

Yuliia Nekleva, by profession and passion, I am a biotechnologist. Specialist in certification at V-Label Poland. I collaborate with clients at the local and international level.

For over 10 years I have been searching for, promoting and implementing effective ways to create a more sustainable future, especially in the food sector. At ProVeg, I deal with issues related to sustainable consumption, alternative sources of protein and the future of the food sector by coordinating cooperation with external entities.

20 years of experience in FMCG, responsible for corporate matters at Upfield, Ferrero, Grupa Żywiec, MetroGroup. Vice-Chairman of the Supervisory Board of the Polish Federation of Food Producers and Chairman of the Fats and Oils Committee. Co-founder of the Polish Coalition for Sustainable Palm Oil and leader of the health team. He studied at the University of Warsaw, Maria Curie-Skłodowska University and the Polish Academy of Sciences

From the beginning of his professional career, he has been involved in marketing and advertising communication. He has been running an advertising agency for 16 years, part of which is the Engaged department specializing in socially engaged marketing. He believes that advertising communication can change the world for the better and implements such projects on the market, working with clients who share this idea. Currently a student of postgraduate studies at the Warsaw School of Economics in the field of ESG strategy in enterprises.

Originator and co-founder of Plantway - a company producing high-quality plant alternatives to meat, specializing in chicken. He has several years of experience in the food industry. Previously, he co-ran one of the largest pasta factories in Poland. At Plantway, he mainly oversees the production process and the development of new products. Privately, an amateur triathlete, multiple finisher of Ironman competitions.

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