In the next edition of our trade fair, a new sector dedicated to private label brands will be introduced. The growing interest in private label brands is a clear trend that has been gaining momentum in recent years. According to the “Behaviour Change” report by Consumer Panel Services GfK, the value of the private label sector in the Polish market increased by an impressive 19% year-over-year, reaching over 50 billion PLN in 2023.
In Europe, private label sales grew by 13% in 2023, a significant increase compared to the 6% growth in national brand sales, as highlighted in the Private Label Manufacturers Association (PLMA) report for 2024.
This new sector will provide an opportunity to discover innovative solutions and products offered under private label brands. It includes a wide range of products, from food and beverages to household items. Attendees will have the chance to explore the latest trends in the creation and development of private label brands that meet the growing consumer demands for quality, innovation, and competitive pricing.
We invite you to visit this dynamically growing sector, where you can see how private label brands are adapting to the changing market needs and introducing innovative solutions that are attracting increasing consumer attention.