8-10 April 2025
11th International Food & Drink,
Food Processing and Packaging Exhibition
EXPO XXI Warszawa, 12/14 I. Prądzyńskiego Street
8-10 April 2025
11th International Food & Drink, Food Processing and Packaging Exhibition
EXPO XXI Warszawa, 12/14 I. Prądzyńskiego Street
Ecology and sustainability are no longer just trendy slogans but a necessity in the food industry. In an era of growing consumer awareness and increasingly strict legal regulations, the issue of eco-friendly packaging and plastic reduction has become a crucial aspect of running a business. Companies must answer the question: is adapting to new requirements merely an unpleasant obligation, or is it an opportunity to stand out in the market and gain a competitive advantage?
Changes in environmental law are not slowing down. The European Union is continuously introducing regulations aimed at reducing the impact of packaging on the environment, and companies – especially those in the food industry – must adapt to them. Starting in October 2025, the implementation of a deposit return system awaits us, and this is just the beginning of the changes.
Regulations such as the Single-Use Plastics (SUP) Directive and the Packaging and Packaging Waste Regulation (PPWR) focus on eliminating single-use plastics, increasing the share of recycled materials, and improving the waste management system.
On February 10, 2025, EU member states adopted a new Packaging and Packaging Waste Regulation (PPWR), concluding the legislative process. The regulation came into force on February 11, 2025, and will be applicable from August 2026, i.e., 18 months after its enactment.
PPWR introduces changes concerning the design, production, and use of packaging. These changes aim to reduce packaging waste, promote sustainability, and support the circular economy. However, it is worth noting that the introduction of PPWR is not just a logistical challenge but also an opportunity for companies to gain a competitive advantage.
The SUP Directive, in effect since 2021, banned the sale of many single-use plastic products, such as cutlery, plates, and straws. The new regulations go even further – PPWR mandates minimum recycled content in new packaging, prohibits excessive packaging, and requires the use of materials that are easier to recycle. In practice, this means that companies must switch to more eco-friendly solutions – such as reusable packaging or biodegradable alternatives.
The food industry is one of the main sectors affected by these regulations. Food and beverage manufacturers, retail chains, and restaurants must limit the use of traditional plastic packaging. Some companies are already implementing biodegradable films, compostable packaging, and reusable container return systems. However, those that delay may face serious difficulties.
Failing to comply with these regulations carries not only reputational risks but also financial consequences. Administrative penalties apply to violations of the SUP Directive, while PPWR is expected to impose even stricter sanctions, including fees for failing to meet recycled content standards. Additionally, Extended Producer Responsibility (EPR) rules will be tightened, meaning that companies will have to bear higher costs for managing packaging waste.
There is no denying that consumer awareness of environmental issues is growing at an astonishing rate. Customers are increasingly paying attention not only to the composition of a product but also to how it is packaged. Companies that recognize this gain an advantage – eco-friendly packaging can be not just a way to comply with regulations but also a differentiator in the market.
A study conducted by SW Research in collaboration with the Akomex Group indicates that 61% of Poles declare a willingness to pay more for products in environmentally friendly packaging. This trend applies to the food, cosmetics, and e-commerce industries alike. Companies investing in biodegradable, compostable, or recyclable materials earn customer loyalty. This, in turn, translates into better sales performance and a positive brand image.
Many brands are already profiting from the implementation of eco-friendly packaging. A prime example is IKEA, which has replaced plastic fillers with plant-based materials, or McDonald’s, which is gradually eliminating plastic straws and takeout packaging. Smaller companies are also recognizing the potential – the Polish brand Yope has opted for recycled plastic bottles, while Frosta has reduced the amount of plastic in its frozen food packaging.
Switching to eco-friendly packaging is a step in the right direction, but it is neither a quick nor an inexpensive process. While more and more companies recognize the necessity of change, they face numerous barriers – from high initial costs to technological challenges and the lack of adequate recycling infrastructure. These challenges require investment and a shift in mindset from both businesses and consumers.
Eco-friendly materials are often more expensive to produce than traditional plastic. Biodegradable plastics, moisture-resistant coated paper, and compostable films require advanced technologies and new supply chains. Companies must invest in research, testing, and adapting production lines. Additionally, eco-friendly packaging may have a shorter shelf life, which poses a significant challenge, particularly in the food industry.
Another major challenge is the lack of standardization. There are currently no uniform regulations for eco-friendly packaging. Not all materials labeled as “biodegradable” actually decompose in natural conditions. Many require industrial composting facilities, which are only available in certain regions. Moreover, effective sorting is crucial for recycling, but proper waste separation is not always guaranteed, making the recycling process inefficient.
Even the best eco-friendly packaging will not serve its purpose if consumers do not know how to use it properly. Many people still struggle to distinguish between recyclable and compostable packaging. There is also a psychological barrier – some consumers perceive eco-friendly materials as less durable or less hygienic. Therefore, companies must not only change their products but also educate customers, demonstrating the benefits of more sustainable solutions.
It is important to remember that eco-friendly packaging is no longer just a choice but a real obligation stemming from legal regulations and growing consumer expectations. Companies that see this as an opportunity can gain a competitive advantage and build the image of a responsible, environmentally friendly brand. Adapting to new standards not only meets EU requirements but also offers a chance to optimize costs, improve supply chain efficiency, and increase customer loyalty.
Switching to sustainable packaging strategies is an investment that delivers long-term benefits. Companies that act now will avoid costly regulatory changes and potential fines in the future. It is also a way to stand out from the competition and respond to the rising environmental awareness of consumers. The key question is: how to effectively combine legal requirements with real market advantage?
To understand trends, regulations, and best practices, it is worth following industry events. One key platform for knowledge exchange is WorldFood Poland, where experts and market leaders share innovations and strategies in sustainable packaging. Attending conferences that discuss upcoming changes and adaptation opportunities can also be highly beneficial. During the 11th edition of the WorldFood Poland trade fair, a conference titled “Packaging of the Future – Safety, Convenience, and Sustainability” will take place. Stay connected with us on social media to keep up with the latest updates. More details can be found in the “Conferences” section.
